Strategic Narrative & Capital Advisory for Vietnam and Southeast Asia
Rēsu is a multi-disciplinary advisory firm supporting founders, CEOs, and boards through moments that shape identity, capital access, and long-term scale.
As companies move from growth to transformation, from local to regional, and from commodity to platform — narrative, investor readiness and leadership alignment matter just as much as execution.
Strategic Narrative Architecture
We design corporate narratives that define identity, ambition, category leadership, and regional positioning.
Capital & Stakeholder Strategy
We shape how investors, regulators, and strategic partners interpret the business, its governance, and its trajectory.
Leadership & Governance Alignment
We ensure leadership teams communicate, decide, and act with clarity and cohesion during high-stakes moments.
Why work with us?
A Multi-Disciplinary Advisory Team
Our advisory group includes:
narrative strategists
capital communication specialists
sector analysts
governance advisors
media & reputation experts
research and institutional partners
Every engagement is executed by a cross-functional team — not by a single advisor.
Trusted by Leaders Across Sectors
Agribusiness • Financial Services • Technology Platforms • Logistics & Supply Chain • Industrial Manufacturing • Education & Global Partnerships
Engagement details available on request. Most advisory work is confidential.
Backed by Global Institutions
Through our strategic partnership with Washington University in St. Louis — Olin Business School, we incorporate rigorous academic frameworks and cross-border insights into our advisory practice.